Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the rivals is crucial. Market research has always been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this fiel

    Introduction In modern fast-paced business world, maintaining an edge of the competition is crucial. Competitive analysis has always been a core approach for achieving a market edge, but the emergence of AI technology has transformed this field. AI-powered tools are transf

    Overview Social media marketing is evolving dramatically in recent years, shaped by changes in technology, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape is the emergence of AI technologies. AI’s potential to reshap